1. Introduction
This Privacy Policy explains how nove patti collects, stores, uses, and protects the personal information of everyone who registers an account, visits our website, or interacts with our platform in any way. We have written it in straightforward language because we believe every player in Pakistan deserves to understand exactly what happens with their data — not piece it together from dense legal text.
By registering a nove patti account or using the novepatti.com platform, you confirm that you have read this Privacy Policy and that you consent to the collection and use of your information as described here. If you do not agree with any part of this policy, you should not use the nove patti platform.
This Privacy Policy should be read alongside the nove patti Terms and Conditions, which govern your use of the platform as a whole. In cases of conflict between documents, the Terms and Conditions take precedence except on matters specific to data privacy.
Nove patti takes privacy seriously. We collect only what we genuinely need, we protect it with industry-standard security measures, and we never sell your personal data to marketers, data brokers, or any third party for commercial purposes. Your information is used to operate your account, process your transactions, keep the platform safe, and — where you have opted in — to let you know about relevant promotions. That's it.
2. Who We Are
Nove patti operates the online gaming and sports betting platform available at novepatti.com. Nove patti is the data controller for all personal information collected through the platform. This means we are responsible for deciding how and why your data is processed, and we are accountable for ensuring it is handled lawfully and securely.
Our data protection contact is reachable at privacy@novepatti.com. If you have any question about this Privacy Policy, about the data we hold about you, or about exercising any of your rights under this policy, this is the address to use.
Nove patti operates with a primary focus on Pakistan and Pakistani players. All transactions are conducted in PKR. Our platform is designed around the needs, payment methods, and gaming preferences of players in Pakistan.
3. Data We Collect
Nove patti collects personal data through several channels: account registration, payment processing, identity verification, platform usage, and customer support interactions. Here is a breakdown of the categories of data we may hold about you:
| Category | Examples |
|---|---|
| Identity Data | Full name, date of birth, CNIC number, photograph (for KYC verification) |
| Contact Data | Mobile phone number, email address, city of residence |
| Account Data | Username, hashed password, account creation date, account status |
| Financial Data | Deposit history, withdrawal history, account balance (PKR), payment method identifiers (masked) |
| Transaction Data | Bet history, game session records, bonus usage history, settlement records |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps |
| Usage Data | Pages visited, games played, bet types placed, time spent on platform, feature interaction logs |
| Communications Data | Support ticket content, live chat transcripts, email exchanges with nove patti support |
| KYC Documents | CNIC copy, proof of mobile wallet ownership, any other identity documents submitted for verification |
We do not collect sensitive personal data such as religious beliefs, biometric data, or health information. We do not collect or store full card numbers — payment card transactions are processed by PCI-DSS-compliant third-party processors and only masked card identifiers are retained in our systems.
4. Why We Collect It
Every piece of data collected by nove patti serves a specific, legitimate purpose. We do not collect data speculatively or in case it might be useful later. The primary purposes for which we use your personal information are:
- Account Operation: To create and maintain your nove patti player account, authenticate your identity at login, and ensure account security.
- Transaction Processing: To process PKR deposits via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card; to process withdrawal requests to your registered payment method; and to maintain accurate financial records.
- Identity Verification (KYC): To verify that you are who you say you are, that you are 18 or over, and that your payment methods belong to you. KYC is both a legal requirement and a player protection measure.
- Fraud and Security: To detect and prevent fraudulent transactions, money laundering, bonus abuse, multi-accounting, and other prohibited activity that could harm individual players or the integrity of the platform.
- Customer Support: To provide assistance when you contact us, to resolve disputes, and to maintain records of support interactions for quality assurance and regulatory compliance.
- Platform Improvement: To analyse how players use the nove patti platform so we can improve game performance, fix issues, and develop features that make the platform better.
- Legal Compliance: To fulfil our obligations under applicable law, including anti-money-laundering regulations, responsible gaming requirements, and any regulatory reporting obligations.
- Marketing (with consent): To send you promotional emails, SMS notifications, and in-platform messages about bonuses, new games, and nove patti offers — only where you have explicitly opted in to receive such communications.
5. Legal Basis for Processing
Nove patti processes personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual Necessity: Processing required to perform the contract between you and nove patti — i.e., to provide you with gaming and betting services as described in our Terms and Conditions.
- Legal Obligation: Processing required to comply with applicable laws and regulations, including anti-money-laundering rules, age verification requirements, and record-keeping obligations.
- Legitimate Interests: Processing carried out for nove patti's legitimate business interests where those interests are not overridden by your rights — including fraud detection, platform security, and service improvement.
- Consent: Processing based on your explicit, freely-given consent — primarily for marketing communications. You may withdraw consent at any time without penalty.
6. Data Sharing
Nove patti does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. This is an absolute commitment, not a qualified one. There are, however, limited circumstances where we share data with carefully selected third parties to operate the platform effectively:
- Payment Processors: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT-connected banks, and card processing partners receive the payment information necessary to complete your deposit or withdrawal. All payment processors used by nove patti operate under strict data agreements.
- Identity Verification Providers: Third-party KYC service providers receive identity documents and data necessary to verify your age and identity. These providers are bound by confidentiality obligations and may not use your data for any other purpose.
- Technology Partners: Cloud hosting, game software providers, and platform infrastructure partners may have access to system-level data in the course of providing their services. All are bound by data processing agreements that restrict use of your data to the specific service they provide.
- Regulators and Law Enforcement: Nove patti will share personal data with government authorities, regulators, or law enforcement agencies where legally required to do so, including in response to court orders or lawful investigation requests.
When we share data with third parties for operational reasons, we do so under formal data processing agreements that require those parties to keep your data secure, use it only for the stated purpose, and delete it once that purpose is fulfilled.
7. Data Retention
Nove patti retains personal data for as long as necessary to fulfil the purpose for which it was collected, and in accordance with any legal retention requirements that apply. The general principles we follow are:
- Active Accounts: All account and transaction data is retained for the full duration that your account remains active on the nove patti platform.
- Closed Accounts: Following account closure — whether initiated by you or by nove patti — we retain account records, transaction history, and KYC documents for a minimum of 5 years. This is in line with standard anti-money-laundering and financial record-keeping requirements.
- Support Records: Customer support communications are retained for 2 years following the resolution of the relevant issue.
- Marketing Data: Where you have opted into marketing communications, we retain your contact details and preference data for as long as your consent remains active. If you withdraw consent, your data is removed from marketing lists within 72 hours.
- Technical / Log Data: Server logs and technical data are retained for 12 months and then deleted or anonymised.
When data is no longer required for any legitimate purpose, nove patti deletes it securely using industry-standard methods that prevent recovery.
8. Security
Protecting your personal data is a genuine operational priority at nove patti — not a regulatory checkbox. The security measures we maintain include:
- Encryption in Transit: All data transmitted between your browser or device and nove patti servers is encrypted using TLS. Our platform operates exclusively over HTTPS.
- Encryption at Rest: Sensitive data stored in nove patti systems — including identity documents, payment records, and account credentials — is encrypted at the database level.
- Password Security: User passwords are never stored in plain text. We use secure hashing with per-account salts so that even internal nove patti staff cannot retrieve your password.
- Access Controls: Access to systems that contain personal data is restricted to staff with a genuine need for that access. All access is logged and monitored. Privileged access requires multi-factor authentication.
- Fraud Monitoring: Automated systems monitor for suspicious login activity, unusual transaction patterns, and other indicators of account compromise. Suspicious activity triggers an account review and, where necessary, a temporary freeze.
- Incident Response: Nove patti maintains a documented data breach response plan. In the event of a breach affecting player data, affected players will be notified within 72 hours of the breach being confirmed.
While nove patti maintains robust security measures, no internet platform can guarantee absolute security. You play a role in securing your account — use a strong, unique password, do not share your login credentials, and contact us immediately if you suspect unauthorised access.
9. Cookies & Tracking
Nove patti uses cookies and similar tracking technologies on the platform. Cookies are small text files stored on your device that help the platform function correctly and help us understand how players use the site. Here is a breakdown of the cookie types we use:
| Type | Purpose | Required? |
|---|---|---|
| Essential Cookies | Maintain your login session, load the correct account balance, handle game state during active play | Yes — cannot be disabled without breaking core functionality |
| Analytics Cookies | Track page views, session durations, and feature usage to help nove patti understand platform performance | Optional — can be declined via cookie settings |
| Preference Cookies | Remember your display settings, preferred language, and other personalisation choices | Optional — removes personalisation if declined |
| Marketing Cookies | Track whether you arrived via a promotional link; used to attribute registrations and deposits to the correct promotion | Optional — requires explicit consent |
You can manage your cookie preferences at any time through your browser settings. Note that disabling essential cookies will prevent the nove patti platform from functioning correctly. Nove patti does not use third-party advertising cookies or behavioural tracking cookies that follow you across the internet outside of our platform.
10. Payment Data
Nove patti handles PKR transactions via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT bank transfers, and Visa/Mastercard. The way payment data is handled depends on the method:
- Mobile Wallets (Easypaisa, JazzCash, NayaPay, SadaPay): Your mobile wallet number is stored in your nove patti account to enable withdrawal processing. The authentication step (PIN or biometric) takes place entirely within your wallet provider's app — nove patti never receives or stores your wallet PIN or password.
- Bank Transfers (IBFT): Your bank account number and the bank name are stored for withdrawal processing. Nove patti does not access your bank account directly — IBFT transfers are initiated by you through your bank app or internet banking portal.
- Cards (Visa/Mastercard): Card transactions are processed by a PCI-DSS Level 1 certified payment processor. Full card numbers are never transmitted to or stored on nove patti systems. Only a masked identifier (last 4 digits and card type) is retained to identify which card was used for a transaction.
As noted in Section 6, nove patti does not sell payment data to any third party. Payment processor partners receive only the data necessary to complete the specific transaction, under strict contractual data protections.
11. Marketing Communications
Nove patti will only send you marketing communications — emails, SMS messages, or in-platform notifications about bonuses, promotions, or new games — where you have actively opted in to receive them. Opting in is not a requirement for registration or for using the platform.
If you have opted in, you can withdraw your consent and unsubscribe from marketing communications at any time through one of these methods:
- Click the "Unsubscribe" link at the bottom of any marketing email from nove patti.
- Reply STOP to any SMS marketing message.
- Update your marketing preferences in the Notifications section of your nove patti account settings.
- Email privacy@novepatti.com requesting removal from marketing lists.
Unsubscribe requests are processed within 72 hours. You will continue to receive transactional communications — such as deposit confirmations, withdrawal notifications, and security alerts — regardless of your marketing preferences, as these are essential to the operation of your account and cannot be opted out of.
Nove patti does not share your contact details with third-party marketers. You will never receive a marketing communication claiming to be from nove patti that was actually sent by a partner or affiliate organisation — any such message should be treated with suspicion and reported to us.
12. Your Data Rights
As a nove patti player, you have the following rights over your personal data. To exercise any of these rights, contact us at privacy@novepatti.com. We will respond within 30 days of receiving your request.
Right to Access
Request a copy of all personal data nove patti holds about you, including your account history, transaction records, and KYC data.
Right to Correct
Request correction of any inaccurate personal information in your nove patti account. Some corrections may require re-verification.
Right to Delete
Request deletion of your personal data. Note: legal retention requirements (Section 7) may mean we cannot delete all data immediately upon request.
Right to Portability
Request a structured, machine-readable copy of your personal data that you provided to nove patti, for transfer to another service.
Right to Object
Object to processing of your data based on legitimate interests, particularly for analytics or profiling purposes not required for account operation.
Right to Restrict
Request that nove patti restricts processing of your data while a complaint or accuracy dispute is being resolved.
13. Minors & Under-18 Protection
Nove patti is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. All registration flows include an age declaration step, and age verification is required for KYC completion and before withdrawal processing begins.
If nove patti identifies that a player is under 18 — through KYC review, self-declaration, or any other means — the account will be immediately suspended, all data associated with it will be handled in accordance with applicable law, and any deposits made will be returned to the originating payment method. Winnings generated by an underage player are not payable.
If you believe an individual under 18 has registered on the nove patti platform, please contact us immediately at privacy@novepatti.com. We investigate all such reports as a priority matter.
14. Changes to This Policy
Nove patti may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify all registered players by email to their registered address and display a prominent notification on the platform for at least 14 days before the changes take effect.
The version number and effective date at the top of this document always reflect the current in-force version. We recommend saving or printing a copy of this policy at the time you register for your records. Continued use of the nove patti platform after the effective date of an updated Privacy Policy constitutes acceptance of the updated terms.
15. Contact Us About Privacy
If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how nove patti handles your personal information, please get in touch using one of the channels below. All privacy-specific enquiries are handled by our dedicated privacy team.
For questions about your account or about gaming rules, visit our FAQ page. For responsible gaming tools and support, visit the Responsible Gaming page. For the full rules governing your use of the platform, see the Terms and Conditions.
Your Privacy Matters at Nove Patti
We will never sell your personal data. We will never use it for purposes beyond those described here. And if you ever have a concern about how your data is being handled, we want to hear from you and we will respond promptly.